RAIN, New York

Creative Director, 2018–present

I created innovative Voice AI experiences for Fortune 100 brands from virtual assistants to voice commerce and bespoke online brand experiences. I developed multi-modal design systemsacross mainstream platforms (Google Assistant, Amazon Alexa), products, and ecosystems.
Clients include: Nike, Amazon, Nestle, GAF, Danone, Stanley Black & Decker, and Game Show Network

 

ERGO Interactive, New York

Executive Creative Director, 2017–2018

I spearheaded the development of hyper-personalized life cycle programs and award-winning campaigns for American Express, reaching 15 million users every month. 

 

RAPP, New York

Group Creative Director, 2015–2017

As the creative lead of RAPP’s flagship office, I oversaw global and national accounts totaling over $20 million in annual revenue. I defined the creative vision, strategy, and general direction for client work ranging from data-driven integrated campaigns to CRM programs. In addition, I managed a blended team of 30+ employees and introduced in-house programs to streamline internal processes, elevate the quality of work, and reduce turnover rates by over 50% within my first year.

Clients include: SAP, Hewlett Packard Enterprise, Spectrum, Visa, Pfizer, and American Family Insurance

 

Rosetta Razorfish, New York

Group Creative Director, 2012–2015

As the creative lead, I developed e-commerce sites, owned & paid media campaigns, corporate identities, and mobile apps for some of the best-known brands today. I built strong client relationships, ensured continued growth, and played a crucial role in winning new accounts from AT&T to Marriott and Tracfone. I led blended teams across six locations from ideation to implementation. 

Clients include: IBM, Panasonic, Lenovo, VF Corp (Wrangler, Lee, etc), Beiersdorf, Charles Schwab, JPMorgan Chase, and Wyndham Hotels

 

Boombox Inc., New York

Creative Director, 2010–2012 

I created social media campaigns and multi-channel marketing programs, often surpassing projected response rates by over 200%. I doubled the size of my cross-disciplinary team from 10 to 20, elevated the quality of work, and significantly increased profit margins. 

Clients include: American Express, Johnson & Johnson, Delta Airlines, and Facebook.

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Digitas, New York

Associate Creative Director, 2008–2010

I designed American Express’s first centralized online card acquisition experience for card members and prospects, which increased conversion rates by up to 300% for single card products.

 

Lippincott, New York

Senior Associate, 2007–2008

I developed brand identity systems for interactive media and motion graphics. I created online brand centers, activation workshops and training kits for clients from Samsung to Walmart, Comcast, Nokia, and Delta Airlines

 

H2O Associates, New York 

Senior Art Director, 2001–2007